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Assistant Manager – Marketing

Kolkata
Full-Time
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About the Job

Role: Assistant Manager – Marketing
Department: Marketing
Qualification: Graduate/Postgraduate in Marketing, Business Administration, or related field.
Experience: 8-10 years
Preferred Industries: Any(Candidates from FMCG, Manufacturing preferred- Food/Beverages/Liquor
Gender: Male
Reporting To: HOD
No of Vacancies: 01

JOB SUMMARY:

We are seeking a dynamic and result-oriented marketing professional to manage and execute ATL, BTL, Digital Marketing, and PR initiatives. The role requires strong coordination, creativity, and execution capabilities to enhance brand visibility and drive business growth.

KEY RESPONSIBILITIES:

  • Plan and execute ATL, BTL, Digital Marketing, and PR activities to strengthen brand presence and drive growth.
  • Manage on-ground activations, events, retail promotions, and sampling campaigns across markets.
  • Coordinate with agencies, vendors, influencers, and media partners for effective campaign execution.
  • Oversee social media, website updates, digital campaigns, and SEO initiatives.
  • Develop and manage branding materials, merchandising assets, and promotional creatives.
  • Monitor campaign performance, optimize marketing effectiveness, and ensure brand consistency.
  • Build and maintain strong relationships with media, agencies, and key stakeholders.

Key Requirments

  • Strong Hold on BTL Activation on Pan India level
  • Strong understanding of ATL, BTL & Digital Marketing
  • Knowledge of SEO, social media, and influencer marketing
  • Excellent communication and coordination skills
  • Creative thinking and problem-solving ability
  • Vendor and agency management
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