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Opportunities

Category Head – Innovation (Marketing)

Kolkata
Full Time
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About the Job

Department: Marketing Qualification: MBA / PGDM in Marketing Experience: 5-8 years of experience in FMCG / Consumer goods   Proven experience in Innovation / NPD / Category management Preferred Industries: Kids, Toys, Stationary Gifting Age: Below 35 years M/F: Female No of Vacancies: 01   Skills 

  • Strong innovation mind-set with strategic thinking ability
  • Expertise in product development, NPD lifecycle, and portfolio management
  • Strong understanding of consumer insights and market research
  • Cross-functional collaboration and project management skills
  • Analytical mind-set with focus on ROI and business impact
  • Creativity with understanding of design, branding, and packaging trends
 

Role Objective 

 

To lead the innovation strategy and new product category development (NPD) for assigned categories, driving future business growth through consumer-centric innovation, portfolio expansion, and market differentiation.

 

Key Deliverables

  • Strong innovation pipeline and successful product launches
  • Increased contribution of new products to overall revenue
  • Faster time-to-market and improved launch success rate
  • Differentiated product portfolio with strong market competitiveness
 

Key Requirments

  • Define and drive the innovation roadmap aligned with business and category growth objectives, develop business plans for effective launches.
  • Identify new business opportunities across categories.
  • Lead end-to-end NPD lifecycle: idea generation, concept validation, development, launch, and post-launch tracking
  • Identify consumer insights, market gaps, and emerging trends to build a strong innovation pipeline
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