Opportunities

About the Job

Person should be with experienced with Marketing & Sales Alignment Understanding of Marketing Strategies, Communication & Coordination Cross-functional, Execution & Operations Campaign Implementation, Data Analysis & Feedback Management Sales & Marketing Data Analysis, Problem-solving & Adaptability Crisis Management and Tech & Digital Knowledge Sales Tools Familiarity.

Preferred Industries : Stationery, FMCG, Food, BTL & Activation, Consumer Goods

Qualification : Graduation

Location : Kolkata

Experience : 4 – 5 Years

Age : Around 45 Years

Gender : Male

Email Id: teamhrLinc@linclimited.com 

Key Requirments

• Work closely with the Zonal Sales Team to ensure smooth execution of marketing campaigns at the regional level.
• Align marketing initiatives with zonal sales objectives to maximize impact.
• Act as a liaison between the central marketing team and the zonal sales team, ensuring clear communication and implementation of marketing strategies.
• Execute national marketing campaigns at a zonal level, ensuring timely implementation.
• Oversee POSM (Point-of-Sale Materials) deployment and in-store branding in retail outlets.
• Plan and manage regional activations, including school/college promotions, dealer engagement programs, and trade events.
• Ensure timely distribution of marketing collaterals to sales teams and distributors.
• Drive general trade marketing activities, ensuring promotional compliance in stores.
• Support the sales team with promotional schemes, retailer engagement, and visibility drives.
• Collaborate with distributors and channel partners for localized marketing initiatives.
• Monitor and report competitor activities, pricing, and promotional trends in the region. Gather field feedback from sales teams, retailers, and distributors to refine marketing strategies. Analyse sales data and campaign effectiveness, providing insights to the central marketing team.

About the Job

Qualification: MBA

Experience: 4-6 years of experience in FMCG

Preferred Industries: FMCG, FMCD, Manufacturing Garments, Pharmaceuticals

Age: Below 32 years

Male/Female: Open

Reporting To: Marketing Manager

CTC: Upto 15 LPA

No of Vacancies: 3

Skills & Experience

• Creative with excellent written & oral communication skills
• Numerical skills and tech savvy
• Knowledge of branding, and brand communications
• Ability to work with diverse team

Key Requirments

• The Brand Manager is a key role, where you will help to develop & implement effective brand-building strategies with a focus on developing promotional strategies for brand awareness and profitability. You will have access to confidential information, requiring absolute discretion at all times. You will also be responsible for driving team performance and getting the most out of individual contributors. You will need to be able to plan, organize and anticipate requirements well in advance.
• Responsible for execute plans and report on campaign results.
• Developing and implementing strategies to increase sales
• Assists in developing brand strategy, Product Launching, Promotional Activities, ATL BTL activation
• Ensure proper practices and procedures are being followed, and make recommendations for improvements
• Following market trends and presenting creative ideas
• Prepare, evaluate and analyze data to report on brand growth
• Product Knowledge including pricing, Packaging and Positioning