Opportunities

About the Job

Qualification: Bachelor’s degree in Marketing, Business, or related field (MBA preferred)

Experience: 8 - 12 years of experience in sales

Preferred Industries: FMCG / FMCD

Age: 35 Years

No. of vacancies: 1

Key Requirments

• Develop, refine, and implement brand strategies to build strong brand equity across consumer and institutional segments.
• Define clear positioning for different writing instrument sub-brands (e.g., premium pens, student-friendly markers, office supplies).
• Lead end-to-end development of ATL and BTL campaigns including print, digital, retail, in-store, and event-based activations. The Communication team is responsible for implementation.
• Collaborate with creative and media agencies to deliver impactful marketing messages tailored to target demographics (students, professionals, etc.).
• Drive innovation in writing instruments by identifying consumer needs and leading the development of new SKUs.
• Oversee the product lifecycle from concept to commercialization including packaging design, pricing strategy, and launch planning.
• Conduct market surveys and gather consumer insights to inform product development and promotional planning.
• Analyze user preferences, purchasing behavior, and feedback to fine-tune offerings and messaging.
• Monitor and evaluate competitor products, marketing activities, and pricing trends to identify threats and opportunities.
• Maintain a pulse on trends in education, office supplies, and lifestyle categories influencing writing tools.
• Monitor campaign performance and product KPIs; analyze ROI and generate reports on brand health metrics, category growth, and sales trends.
• Work closely with R&D, Packaging, Sales, Supply Chain, and Finance to ensure alignment and seamless execution of brand initiatives.

About the Job

Qualification: MBA

Experience: 4-6 years of experience in FMCG

Preferred Industries: FMCG, FMCD, Manufacturing Garments, Pharmaceuticals

Age: Below 32 years

Male/Female: Open

Reporting To: Marketing Manager

CTC: Upto 15 LPA

No of Vacancies: 3

Skills & Experience

• Creative with excellent written & oral communication skills
• Numerical skills and tech savvy
• Knowledge of branding, and brand communications
• Ability to work with diverse team

Key Requirments

• The Brand Manager is a key role, where you will help to develop & implement effective brand-building strategies with a focus on developing promotional strategies for brand awareness and profitability. You will have access to confidential information, requiring absolute discretion at all times. You will also be responsible for driving team performance and getting the most out of individual contributors. You will need to be able to plan, organize and anticipate requirements well in advance.
• Responsible for execute plans and report on campaign results.
• Developing and implementing strategies to increase sales
• Assists in developing brand strategy, Product Launching, Promotional Activities, ATL BTL activation
• Ensure proper practices and procedures are being followed, and make recommendations for improvements
• Following market trends and presenting creative ideas
• Prepare, evaluate and analyze data to report on brand growth
• Product Knowledge including pricing, Packaging and Positioning