About Linc

One Of India’s Leading Manufacturer of Writing Instruments

Linc Limited (Formerly known as Linc Pen & Plastics Limited) is one of India’s most trusted writing instrument manufacturers with a national and international presence in over 50 countries. We boast of a strong and extensive network in South East Asia, Middle East, USA, UK, Europe, South America, Africa, Russia and CIS countries. The organisation constantly endeavours to bring out new and innovative products and packaging and has an extensive and diverse range of products catering an assortment of ball pens, gel pens, roller pens, retractable ball pens, dark pencils and other stationery. Linc Ltd is the exclusive importer and distributor of Asia’s biggest stationery giant, Deli and world famous pen brand Uni-ball, Mitsubishi Pencil Co., Japan in India.


Chairman Speak

Mr. Deepak Jalan is the MD of Linc Ltd (Formerly known as Linc Pen & Plastics Limited), a company which is headquartered in Kolkata, and listed on the BSE. Under the astute leadership of Mr. Deepak Jalan, Linc Pens has grown from strength to strength and is today amongst the top 3 brands in the writing instruments space in the industry. Linc boasts of having a track record of paying consistent dividends since the company went public in 1995.




To empower poeple to express themselves better and create a happier world by providing innovative, quality and affordable solutions, coveniently.



To become the top superbrand in the country, recognised worldwide and to be an attractive proposition for stakeholders and business partners to align with Linc.


Core Beliefs

We take pride in our strong ethical principles and integrity and strive to consistently exceed customer expectations. Our Core Values- Customer Delight, Integrity, Dedication and Innovation


Our Journey


Incorporated by Mr. S. M. Jalan


Set up its 1st manufacturing unit


Linc became distributor for Mitsubishi – UNIBALL for India


Manufacturing unit at Goa established


Announced IPO & Listed on Indian stock exchange. 2nd Manufacturing unit at Goa started


3rd Manufacturing unit at Goa started


Entered the global market through private label supplies to Wal-Mart


Launched retail outlets Just Linc and Office Linc


Received the ICICI Bank – CNBC TV18 Emerging India Award in the FMCG category.


Signed Bollywood superstar Shahrukh Khan as a brand ambassador


Associated with IPL teams - RR, KKR & Associated with the IIFA awards as the Literacy Partner. Goa operations shifted and merged with Kolkata operations for optimum efficiency


Enlisted Katrina Kaif as ambassador for Uni-ball India products & associated with two more IPL teams


Entered in a capital alliance in which Mitsubishi picked up a 13.53% stake in the Company


Launched 3 @20, innovative consumer packing & Linc Twinn, World s first Ball Pen plus Pencil in 2013.


Linc got listed in NSE & its share price reached 200


Opened new factory in Umbergaon(Gujarat)


Launched Linc Pentonic-world's most smoothest pen. Linc became distributor for DELI for India


Pentonic does over 20 Million units of monthly sales for the first time in Novemer 2022


Launch of Pentonic G-RT retractable gel in 2023


Started manufacturing unit in Kenya

Leadership Team


Mr. Deepak Jalan, the Managing Director and CEO of Linc Limited (formerly known as Linc Pen and Plastics Limited), is credited with propelling his company to the position of one India’s most trusted writing instrument brands, producing a staggering 2.5 million writing daily.

He started his career in the early 1980s and under his leadership, Linc has grown from strength to strength in terms of its brand ethos to deliver innovative, user friendly, and quality products at affordable prices to end-consumers.

With over 30 years of experience in this business, Mr. Aloke Jalan oversees Linc Limited’s (formerly known as Linc Pen and Plastics Limited) sales and marketing operations, with a focus on the western and southern regions. Among his other notable accomplishments is the establishment of a partnership with Uniball.

Mr. Jalan has taken the brand to the next level by bringing his vast experience spanning over three decades and a vast repertoire of industry knowledge to the table.

Mr. Rohit Deepak Jalan is a whole-time director at Linc Limited (formerly known as Linc Pen and Plastics Limited). He has a BA Hons. degree in Management Studies from University of Nottingham, UK and a PG Diploma in Business Management with a specialisation in Marketing. He heads the International Business and Marketing Department of the company.

Mr. N. K. Dujari has been working with Linc Limited (formerly known as Linc Pen and Plastics Limited) for more than two decades. Mr. Dujari brings a plethora of financial experience to the table. He is a Chartered Accountant with 34th AIR and Company Secretary. 

Mr. Dujari adds substantially to the Company’s financial reputation with over 34 years of professional expertise and global exposure. His strategic counsel as well as financial guidance, have helped the Company maintain financial stability and favorable investor relations.

Mr. Naresh Pachisia is one of our independent, non-executive directors. He is the founder and MD of SKP Securities Ltd. SKP is eastern India’s leading investment banker, wealth manager and stockbroker with 40 years of capital market experience.

Mr. Anil Kochar is one of our independent, non-executive directors. He is a Postgraduate in Commerce and LLB. Mr. Kochar is an eminent advisor on income tax matters. 

Mr. Sanjay Jhunjhunwalla, the independent Director at Linc Limited (formerly known as Linc Pen and Plastics Limited) is an indispensable member of the company. He is a BCom. graduate Calcutta University. He is a whole-time director at Turtle Limited and the driving force behind it. Having been part of various trade committees and organisations and with over 35 years of rich experience in diverse fields, he brings a plethora of industry expertise to the table. He adds value by offering a holistic perspective of the company’s concerns and provides strategic direction to all employees through his in-depth knowledge of the market.

His unrivaled passion and unwavering dedication have taken Linc from one milestone to another.

As an author and writer, my equation with Linc Limited (formerly known as Linc Pen and Plastics Limited) is both symbiotic and special. Though I’ve been professionally acquainted with the company and its management for close to two decades, I started serving on its Board as an Independent, Non- Executive Director from 2015.

Our Board of Directors is a diverse one, where each member brings his/her own sets of expertise and perspective to the table. Given my long years and continued interest in brand and communications, I’ve tried to see how we can strengthen the already loved Linc brand at every step, as we script newer tomorrows and chapters for the company.

I’m particularly optimistic about our Pentonic range as I feel that it has singularly busted several myths that have long ailed the writing instrument industry. Though we’ve battled two difficult years, I’m fairly confident that Linc Limited will emerge stronger in the days to come, inking greater success and stride.

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