Opportunities

About the Job

Person should be experienced with Marketing & Sales Alignment Understanding of Marketing Strategies, Communication & Coordination Cross-functional, Execution & Operations Campaign Implementation, Data Analysis & Feedback Management Sales & Marketing Data Analysis, Problem-solving & Adaptability Crisis Management and Tech & Digital Knowledge Sales Tools Familiarity.

Preferred Industries: Stationery, FMCG, Food, BTL & Activation, Consumer Goods

Qualification: Graduation

Experience: 4 – 5 Years

Age: Around 45 Years

Gender: Male

Key Requirments

• Marketing & Sales Alignment :
  1. Work closely with the Zonal Sales Team to ensure smooth execution of marketing campaigns at the regional level.
  2. Align marketing initiatives with zonal sales objectives to maximize impact.
  3. Act as a liaison between the central marketing team and the zonal sales team, ensuring clear communication and implementation of marketing strategies.
• Campaign Execution & Activation :
  1. Execute national marketing campaigns at a zonal level, ensuring timely implementation.
  2. Oversee POSM (Point-of-Sale Materials) deployment and in-store branding in retail outlets.
  3. Plan and manage regional activations, including school/college promotions, dealer engagement programs, and trade events.
  4. Ensure timely distribution of marketing collaterals to sales teams and distributors.
• Retail & Trade Marketing :
  1. Drive general trade marketing activities, ensuring promotional compliance in stores.
  2. Support the sales team with promotional schemes, retailer engagement, and visibility drives.
  3. Collaborate with distributors and channel partners for localized marketing initiatives.
• Market Intelligence & Feedback :
  Monitor and report competitor activities, pricing, and promotional trends in the region. Gather field feedback from sales teams, retailers, and distributors to refine marketing strategies. Analyse sales data and campaign effectiveness, providing insights to the central marketing team.
• Digital & CRM Support (Optional) :
  Work with digital marketing teams to support localized digital campaigns (WhatsApp marketing, local influencers, social media activations). Utilize CRM and sales tracking tools for marketing effectiveness analysis.