You have seen it everywhere by now, or even read about Linc Pens’ association, but there’s still more to know on what’s happening with this exciting tie-up. To add to the thrill of the T20 cricket this season, Linc Pen and Plastics Ltd has signed a year-long association of the flagship product, Pentonic with Kolkata Knight Riders.

Pentonic Pens is a celebration of class and ultra-modern writing experience. Pentonic is driven by a design where innovation and aesthetics goes hand in hand. With imagination at the heart of everything, the brand is passionate about every single detail and design aesthetics. Pentonic, one of the finest next generation pens in the country has changed the dimensions and given a fresh lease of life to the writing instrument industry.

And just like Kolkata Knight Riders, a home grown team, which has sealed a number of memorable wins over the years with their performances, winning many hearts and league titles, Linc Pen also began its journey from Kolkata. Since then it has reached global popularity, being an essential tool for fostering and inspiring creativity for students, writers, journalists and artists across the globe. To mark this partnership, the Pentonic logo is seen featured on the arm of the KKR player’s jersey. The idea behind this association is to show support to the team that represents the City of Joy. With the Pentonic logo on their jersey, it gives Linc Pen a platform to create wider recognition and visibility.

Speaking about the association, Mr Deepak Jalan, MD, Linc Pen and Plastics Ltd. said, “We are excited about the cricket extravaganza and elated to be the proud partner of Kolkata Knight Riders. We have our most dynamic brand under Linc portfolio, Pentonic, whose logo is sported on the team’s jersey. Linc, a valued resident brand is delighted to associate with the homegrown team, KKR, which is close to every heart in Bengal. We wish the team all the very best for the season and we look forward to seeing them perform with the same zeal of ‘Korbo Lorbo Jitbo’, the war cry of the stupendous team”.

Kolkata Knight Riders and CEO, Mr. Venky Mysore said, “We are delighted to welcome LINC back as KKR’s partner, this time through the Pentonic brand. They are the leaders in their industry and bring on-board a great understanding of the markets they target. We look forward to a mutually rewarding association”.

You can join the social conversation with #LincPentonicT20Ready and #ToofaniPenToofaniFan on Linc Pen and Pentonic social media handles.



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